CREATIVE CONSUMER

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Impact of market creativity is creative consumer who has much capacity and freedom to make selection for his best product. The critical conscious point for consumer to think and define the idea of “the best” has made him being able to have maximum authority as rational consumer. This will come to the idea of dynamic of creative consumer in terms of his various activities to learn, think and experience. The dynamic term refers to the possibilities of experiencing disappointment, satisfaction and difficulty to make decision with the fact of “creative market”. (ign_heri_sw/April 2011)

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