ignasius heri satrya wangsa

My professional career as educator which started in 1992 has opened my eyes to the reality of poverty in educational institution. The corrupt system is a tragic story which cause people disoriented even at the level of educational institution which somehow should be the centre or source of enlightenment for the society. In fact poverty no longer talks about material but intellectual and moral. I want to say that this must be something very relevant with the existence of educational institution which seems to fail promoting the value of life. Cycle of poverty has rooted in educational system which is now growing to produce “junkies” – other name of life style of pleasure. Most of educational institutions are taking part in “rat-racing”. They have become showcase of pleasure. How will be the future of next generation?

All of us agree that there is a tendency in our society to take the way of destruction. The pathway to stay away from the “beings”. Crisis of identity in modernity has lead to the apathy and frustation. Man is searching and finding nothing except loneliness and alienation. Impact of creativity (in technology) seems to be the scapegoat to create the world of imagination. Today’s world is too much with invention in the name of efficiency and effectivity. Man has started the stairway to ”artificial” heaven – a promise as well as despair and hope of emptiness. A world where all human needs are satisfied without considering how much cost it does. New civilization has come with abundance of man-made values. Man is trying to conquer the life when at the same time reducing his authencity. The paradox of man. This decision that I have made is not so pessimistic as man is preparing his graveyard for the death is everywhere ie. apathy, intolerance, injustice. It comes from the deepest part of

The era of consumer is when he is in the quest for the “true” meaning – meaningful consumption. For this orientation he uses some criteria that standardize his behaviour. The challenge is that the environment is not always “in-control”. In the interactive process of relationship between signifier and signified in most of ads the production of symbol is unavoidable. Technology has played key role to intensify degree of ads exposure even to the critical point – culture of symbol. Symbol which is a product of structuralization signifier and signified. Through the various medium and constant expose ads create “dream”, using language which is the best in that sense to repress and manipulate message. It is almost undeniable that the existence of “creative” ads has produced consuming society. The positive impact is learning society as now consumer becomes more aware with product he is going to consume. He knows that he is consuming symbol, and at the same time plays the role as “symbol endo