ignasius heri satrya wangsa

Trip to Ruteng La Salle Brother Ignasius Heri Satrya Wangsa FSC based in Nabawan - Sabah paid a visit to Bishop of Ruteng - Flores/Indonesia on the 7th to 14th of August 2014. He was accompanied by Gabriel Boli - a migrant community leader who initiated school for children of Indonesian migrant workers in Sinjaya - Nabawan. This first visit was successfully made after a year of preparation. It was from the idea of La Salle Brothers' Nabawan community which for the past ten years have participated in reaching out migrant community in Sinjaya. Established by late Brother Peter Phelan FSC in 2004 the school has played key role in promoting justice and equality of education for the marginalized children of Indonesian migrant workers in Sinjaya.@2014

The era of consumer is when he is in the quest for the “true” meaning – meaningful consumption. For this orientation he uses some criteria that standardize his behaviour. The challenge is that the environment is not always “in-control”. In the interactive process of relationship between signifier and signified in most of ads the production of symbol is unavoidable. Technology has played key role to intensify degree of ads exposure even to the critical point – culture of symbol. Symbol which is a product of structuralization signifier and signified. Through the various medium and constant expose ads create “dream”, using language which is the best in that sense to repress and manipulate message. It is almost undeniable that the existence of “creative” ads has produced consuming society. The positive impact is learning society as now consumer becomes more aware with product he is going to consume. He knows that he is consuming symbol, and at the same time plays the role as “symbol endo...

Dalam konteks kreatifitas berorientasi pasar, maka “karya” dari sang creator harus diberi label dan elemen-elemen yang seringkali dimanipulasi untuk dapat ditempatkan sebagai “produk”. Karya itu akhirnya menjadi produk. Dia harus mampu menyediakan wilayah, ruang dan mekanisme bagi terjadinya pembaharuan (innovativeness) yang dapat dijual dan mendapat “tempat” di benak pasar dan mampu “dipertukarkan” karena dengan demikian akan menjadi “energi” bagi daur hidup kreatifitas itu sendiri. Bentuknya semacam kreatifitas mekanistis karena kreatifitas dapat dengan cepat dan mudah dilakukan (oleh siapapun), selalu me-review (to review), merevisi (to revise), melengkapi (to complete) feature dan versi sebelumnya. Kreatifitas hanya sanggup “bermain-main” dalam persoalan memecah dan merangkai, merusak dan memperbaiki. Tidak heran jika muncul pesimisme kreatifitas pasar karena selalu memproduksi nilai-nilai yang merusak (destructive values). Oleh karena itu yang dikerjakan oleh kreatifitas model ini...

Material orientation is a mindset that focused on material wealth or anything that is perceived physically. Why is that? Imagine or do the imagination of a physical object is relatively easy because it is more clear, concrete, certain, and (look) real. There is a convenience aspect that is empirical. With a “physical” view I know and trust. Seeing is an empirical activity, which is active and moves to use or "activate" the senses of sight (eyes). I think that everything must look real, tangible, and can be perceived by using the five senses which I have. Objects in the physical appearance of practical value can be used as standard terminology of ownership for the rich-poor, much-less and heavy-light. Much and little at the level of materialism is the perception of quantity (quantity). Therefore, understanding the level of rich and poor in material wealth is that they have "items that are expensive" in quantity it is said to be rich, and vice versa because of the poo...

To be a loser seemingly lost its popularity. Nobody wants to be defeated. Being a loser brings an “emotional” meaning of deficiency, deterioration, abandoned and neglected, therefore the defeat must be avoided wherever possible. Winners also get a better reward compared to the loser. This resulted an undeniable gaps in the win-lose arena. Winning and losing are two creatures blurred by perception. People admit that. They provide different recognition. Winners are placed in "higher" than the loser. Though, a real win-lose is a matter of quantity. The winner has a number that is greater than the loser. The problem is the larger number given to the winners which means “greater portion” for them, while the smaller one for the loser. That is the culture of quantity or material. ©ign_heri_sw/2010

Creativity does not just deal with the market, which is consistently responding to market dynamics, but also the manifestation of interest and "anxiety" of the creator. Energy for market-oriented creativity is a dynamic market. Dynamic market with purely economic interests. "Spirit" of market is filled with the essence of needs and scarcity. Market will always be the winner because that's where the market equilibrium is constructed – law of the demand and supply, therefore, market perspective should always be followed, maintained, and adopted. This creativity deals with producing "products". Instead, creativity is "poor market" and total expressive of its creator is creativity inspired by the "lonely", far from the noisiness of market. This kind of creativity will only produce a "work" instead of "product". Work in this creativity has no economic value, but it is understood in the frame of "rich" meani...

HUMANIORA YANG KIAN TERSISIH Dalam pendidikan modern, humaniora semakin terdesak. Proses ini sudah lama berlangsung dan tampak di segala tahap pendidikan. Di sini kita membatasi diri pada pendidikan tinggi saja. Dalam universitas-universitas pertama di Eropa (sejak abad ke-13), humaniora memainkan peranan sentral. Saat itu humaniora dimengerti sebagai artes liberales atau the liberal arts yang diajarkan dalam Fakultas Artium (the Faculty of Arts). Intinya adalah filsafat, terutama di Universitas Paris. Semua mahasiswa harus menjalani pendidikan di Fakultas Artium dulu, sebelum diterima di fakultas lain (waktu itu masih sebatas fakultas teologi, hukum, dan kedokteran). Semakin sempit Dengan perkembangan ilmu dan teknologi pada zaman modern, jumlah fakultas di perguruan tinggi bertambah besar dan sekaligus peranan humaniora berkurang terus. Kini, dengan humaniora dimengerti ilmu sejarah, filsafat, ilmu bahasa serta sastra, dan ilmu-ilmu budaya lain, ruang gerak untuk mereka menjadi semak...

Crucifixion was designed (by the Romans) to inflict optimal physical pain. The procedure was dragged out over a good number of hours and the amount of pain inflicted at any given moment was carefully calculated so as not to cause unconsciousness and thus ease the pain of the one being crucified. Indeed they sometimes even gave wine mixed with morphine to the person being crucified, not to ease his suffering, but........to keep him from passing out from pain so as to have to endure it longer. That pain stretched His heart to a great depth. BUT ...... that new space did not fill in with bitterness and anger.It filled in instead with a depth of empathy and forgiveness. (Ronald Rolheiser / 2010) HAPPY EASTER, BROTHER ! ignaci (www.simplicityforyourlife.blogspot.com)

THE LANGUAGE OF ADS IN CREATING ECONOMIC MINDSET AND CULTURAL-BASED ORIENTATION : A CHALLENGE FOR URBAN DEVELOPMENT ? Ign. Heri Satrya Wangsa ABSTRACT Problems related to urban development can not be separated from the growing number of new economic rational-based mindset man produced by persuasive messages which are packaged by the language of ads delivered in various form and emphasized on commercial targets. The real form and easily-interpretated of such persuasive messages is when the culture of irrational consumption created. The fast growing of shopping centres in many big cities reflect the problem of consumption symbol which relies on the power of capital, and the problem of identity crisis. Essentially, the meaning of urban development is the systemic destruction as the economic eagerness or ambition can not be integrated with the heritage of identity as potential resources. However, there should be a compromise which can be ideal approach to find a challenge while discussing...

Analogi Pavlov dan Xixo dalam Pendidikan Ign Heri Satrya Wangsa ignherisw@gmail.com / ignheri@yahoo.com / www.simplicityforyourlife.blogspot.com Seorang psikolog Rusia, Ivan P. Pavlov, berhasil memenangkan hadiah Nobel pada tahun 1904 melalui penelitian terkenalnya mengenai fisiologi pencernaan. Demikian penelitian tersebut dinamakan eksperimen Pavlov. Eksperimen dilakukan sebagai berikut: setiap kali Pavlov memberi makan anjing, maka anjing itu mengeluarkan air liur ketika melihat makanan disuguhkan. Pada saat Pavlov menyuguhkan makanan, bersama itu pula dia membunyikan bel. Eksperimen itu terus dilakukan berulang kali, yaitu ketika Pavlov menyuguhkan makanan, pada saat itu pula bel dibunyikan. Hasil eksperimen itu adalah ketika anjing mendengar bunyi bel yang sama, air liur akan keluar walaupun dihadapannya tidak tersaji makanan. Dalam eksperimen ini Pavlov berhasil mengkondisikan bunyi bel sebagai perangsang untuk mengeluarkan air liur anjing. Kesimpulan dari penelitian yang dilaku...

MASYARAKAT BARU Ign. Heri S. Wangsa Dunia alternatif Craig Watkins (2009) melalui bukunya The Young and The Digital menjelaskan bagaimana orang-orang muda di era budaya digital (digital culture) membentuk masyarakat baru (new society) dalam dunia online (online world). Watkins memperkenalkan beberapa terminologi dalam konsepsi masyarakat baru (new society) seperti second lives dan new world. Telah terbentuk dunia alternatif, komunitas baru, komunitas impian melalui proses pembelajaran yang dilakukan oleh orang-orang muda (young people). Mereka sangat cepat menyerap dan mengadopsi hal-hal baru yang didasari rasa keingintahuan (curiosity) yang sangat kuat. Kemana arah dunia alternatif yang dirintis oleh orang-orang muda ini? Sangat menarik untuk mengikuti fenomena ini. Nampak terdapat korelasi antara orang-orang muda dan perkembangan teknologi informasi. Orang-orang muda menjadi pasar bagi berbagai macam produk dari perkembangan teknologi informasi. Mereka adalah konsumen yang sangat loy...

LOGIKA INTERNET Ign. Heri Satrya Wangsa*) ignherisw@gmail.com / ignheri@yahoo.com Histeria popularitas internet setidaknya menarik perhatian dalam bentuk logika yang dihasilkan, sekaligus isi (content) dari logika yang demikian mudah diadopsi. Dan, logika itu telah menjadi bagian dari keseharian (baca: hidup). Obyek yang disakralkan Ketika popularitas internet secara revolusioner telah merubah gaya dan pandangan hidup, muncul obyek-obyek seperti waktu (time), konektivitas (connected-ness), kreatifitas (creativity) dan informasi (information) yand ditempatkan secara sakral. Dunia baru itu telah terbentuk. Ketika kemudahan dan kecepatan merupakan generalisasi efektivitas waktu, terbentuklah masyarakat yang berorientasi waktu (time-oriented society). Mereka mengadopsi nilai-nilai efektivitas waktu. Ukurannya adalah kepraktisan secara ekonomis. Waktu adalah sumber daya (resources). Pada saat yang sama terjadinya pergeseran budaya individualistis ke arah kolektifitas merupakan wajah baru eg...

The new world has come. It is when easiness and fastness are generalizing time efficiency, and consequently creating time-oriented society. They adopt values of time efficiency which is measured by economic-based practices. Time has become resources. In the mean time there is a cultural shift of individualism to collectivity which is other appearance of connected-ness egoism. The need for connectivity is dependency of connectivity driven by sensitivity of collective loyalty, namely collective interest which brings emotional close-ness as well as asking for absolute loyalty for those who are attached on it. ------------------------------------------- Dunia baru itu telah terbentuk. Ketika kemudahan dan kecepatan merupakan generalisasi efektivitas waktu, terbentuklah masyarakat yang berorientasi waktu (time-oriented society). Mereka mengadopsi nilai-nilai efektivitas waktu. Ukurannya adalah kepraktisan secara ekonomis. Waktu adalah sumber daya (resources). Pada saat yang sama terjadinya...

Connectivity is trying to make a link between variety of characters and interests into the collective ones. There will be dependency which is determined by sensitivity of collective loyality and uniformity of interest. They bring consequences for those who want to be un-connected. -------------- Konektifitas menghubungkan keberagaman karakter dan kepentingan, menjadi karakter dan kepentingan kolektif. Ketergantungan dipicu oleh sentimen lotalitas kolektif, "kepentingan bersama" yang mengikat dan memberi konsekuensi bagi siapapun yang "lepas" dari "ikatan" itu.

TV-BASED ADVERTISING AND IMPACT TO THE DIMENSION OF BRAND EQUITY: TOWARDS EFFECTIVE MARKETING COMMUNICATION | Wangsa | Jurnal Kewirausahaan

POP CULTURE IN ADVERTISEMENT: AN ALTERNATIVE FOR BRAND IMAGE DEVELOPMENT IN THE ERA OF POSTMODERN | Wangsa | Jurnal Kewirausahaan

DUNIA IMAJI ign heri sw Berawal dari pertanyaan Ketika orang-orang muda berhadapan dengan dunia imaji yang terdapat dalam sebuah kotak kecil ajaib yang bernama komputer ataupun televisi, muncul pertanyaan akankah dunia buatan yang tercipta atas kedahsyatan revolusi kreatifitas teknologi itu mampu menghadirkan tampilan emosional dan manusiawi? Akankah tampilan-tampilan itu kemudian berpotensi destruktif karena intervensi kepentingan pasar? Terkait dengan pangsa pasar potensial orang-orang muda, bagaimana menghubungkan karakter orang-orang muda tersebut dengan realitas dunia imaji? Artinya, apakah realitas dunia imaji mampu menghasilkan, membentuk karakter yang sangat spesifik pada orang-orang muda tersebut? Tampilan yang penuh emosional dan manusiawi adalah kontinuitas hasil kreatifitas yang terus bereproduksi dengan kemampuan jelajah ke wilayah yang berorientasi pada kemanusiaan. Kotak kecil ajaib yang bernama komputer ataupun televisi telah mampu menghadirkan, memberi harapan, menjanj...