THE S'POREAN WAY (1)

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TRANS-TOYING

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What is trans-toying? It's an industry term for taking everyday utilitarian objects and turning them into toys. It's turning a shampoo container into a toy by putting a character on top or on a toothbrush. It's turning a Band-Aid into a tattoo, a food into a toy. Read more: http://www.time.com/time/magazine/article/0,9171,995267,00.html#ixzz0ggtzzYdZ
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CREATIVE CONSUMER

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Impact of market creativity is creative consumer who has much capacity and freedom to make selection for his best product. The critical conscious point for consumer to think and define the idea of “the best” has made him being able to have maximum authority as rational consumer. This will come to the idea of dynamic of creative consumer in terms of his various activities to learn, think and experience. The dynamic term refers to the possibilities of experiencing disappointment, satisfaction and difficulty to make decision with the fact of “creative market”. (ign_heri_sw/April 2011)
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LONELINES

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Loneliness is not a rare and curious phenomenon. It is at the centre of every person’s ordinary experience. It is most dangerous when it is not recognised, accepted and worked through creatively. Conversely, it is a tremendously creative and humanising force when it is recognised and lived correctly. (RONALD ROLHEISER) (=Kesendirian bukanlah hal aneh. Kesendirian sering dialami oleh banyak orang dalam kehidupan sehari-hari. Kesendirian akan menjadi sangat berbahaya apabila tidak mampu dikenali, diterima dan diatasi secara kreatif. Sebaliknya, kesendirian akan menjadi kekuatan kreatif dan "memanusiakan" apabila kita mampu mengenali dan "hidup" didalamnya secara benar.)
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