CONSUMER IN SEARCHING FOR MEANING

-
Consumer is looking for meaning, dealing with economic-related consumption activity – having, doing, experiencing. To consume, consumer and consumption are just linguistically existence of sign and its representative. Consumer is the main actor of consumption activity. If it is not true then the notion of consumer will still be on the area of passive individuals who have no choice and less authority over decision to have “the best” for himself. They are not able to make decision as their thought might get distracted by illusion of “the best, the most suitable, the most ideal”. The reality of external environment which is unquestionably a product of “accumulated” expectation has become central issue to explore the “world” of consumer. Consumer is unique individual who never stops rationalizing his existence and craving for expectation. Thus, elements of external environment are contributed by the presence of “collective” ambition, expectation. It has dynamics within frame of time and space which somehow offers medium for learning – a school of thought. The environment has been able to empower critical thinking and “reflective life”. This comes the idea of consumer who is looking for meaningful object – a concrete realization of an expectation to have “completeness and perfect life”.

Popular posts from this blog

A NEW DAY

-
Image
It is always in a new day when you start to look at something new. To meet people out there some might be a challenge - the chemistry! Those who would like to say that. That suddenly you can't get along with someone when you feel strange, worry and uncomfortable. I might not be used to look at their eyes, or deep inside down there (in myself) I could not find my peace. If you have peace inside then your peace outside should be exposed in natural way. However, things may be found different. Again, in a natural way the connection is just a matter of click. And, the complete peace happens. The laughter and all the sweetness turn up. Let the natural way be the guidance. Flow as it is with no single interruption or personal agenda. Why? there is no other way than being the best for yourself for the entire of your life. Don't even say "regret" for the decision you have made. You treasure it! Some say about "the process rather than result". Let pieces of yo
Read more

What brings together ...

-
Image
This photo was taken some time in last August during lunch out at Nasi Padang Pariaman restaurant. The restaurant was located in Arab Street - Malay Heritage Singapore. The host was Ms Susi Teo (sitting next to our "big boss" Brother Larry), Vice Principal for Pastoral Care. She is originated from Bandung - Indonesia, and has been with the school since the inception in 2007. It is always with the smiling spirit of friendship that bring us together. With and in the meal everything is "settled". Why? The food was good and we enjoyed it. Then, the conversation started to flow and followed a natural mood. When you get the taste, you find what you want - the happiness. All you need is just table, chair and the food. But, you should not be busy with the food. The real consumption is the atmosphere. Outside themselves is a role. They are labelled with different "earthly" roles. Sometimes, their roles go to certain conversation. During conversation, some mig
Read more