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TRANS-TOYING

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What is trans-toying? It's an industry term for taking everyday utilitarian objects and turning them into toys. It's turning a shampoo container into a toy by putting a character on top or on a toothbrush. It's turning a Band-Aid into a tattoo, a food into a toy. Read more: http://www.time.com/time/magazine/article/0,9171,995267,00.html#ixzz0ggtzzYdZ
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CREATIVE CONSUMER

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Impact of market creativity is creative consumer who has much capacity and freedom to make selection for his best product. The critical conscious point for consumer to think and define the idea of “the best” has made him being able to have maximum authority as rational consumer. This will come to the idea of dynamic of creative consumer in terms of his various activities to learn, think and experience. The dynamic term refers to the possibilities of experiencing disappointment, satisfaction and difficulty to make decision with the fact of “creative market”. (ign_heri_sw/April 2011)
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BECOMING MYSELF

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In order to become myself I must cease to be what I always thought I wanted to be, and in order to find myself I must go out of myself, and in order to live I have to die. The reason for this is that I am born in selfishness and therefore my natural efforts to make myself more real and more myself, make me less real and less myself, because they revolve around a lie. (THOMAS MERTON)
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