ignasius heri satrya wangsa

The new world has come. It is when easiness and fastness are generalizing time efficiency, and consequently creating time-oriented society. They adopt values of time efficiency which is measured by economic-based practices. Time has become resources. In the mean time there is a cultural shift of individualism to collectivity which is other appearance of connected-ness egoism. The need for connectivity is dependency of connectivity driven by sensitivity of collective loyalty, namely collective interest which brings emotional close-ness as well as asking for absolute loyalty for those who are attached on it. ------------------------------------------- Dunia baru itu telah terbentuk. Ketika kemudahan dan kecepatan merupakan generalisasi efektivitas waktu, terbentuklah masyarakat yang berorientasi waktu (time-oriented society). Mereka mengadopsi nilai-nilai efektivitas waktu. Ukurannya adalah kepraktisan secara ekonomis. Waktu adalah sumber daya (resources). Pada saat yang sama terjadinya...

Connectivity is trying to make a link between variety of characters and interests into the collective ones. There will be dependency which is determined by sensitivity of collective loyality and uniformity of interest. They bring consequences for those who want to be un-connected. -------------- Konektifitas menghubungkan keberagaman karakter dan kepentingan, menjadi karakter dan kepentingan kolektif. Ketergantungan dipicu oleh sentimen lotalitas kolektif, "kepentingan bersama" yang mengikat dan memberi konsekuensi bagi siapapun yang "lepas" dari "ikatan" itu.

TV-BASED ADVERTISING AND IMPACT TO THE DIMENSION OF BRAND EQUITY: TOWARDS EFFECTIVE MARKETING COMMUNICATION | Wangsa | Jurnal Kewirausahaan

POP CULTURE IN ADVERTISEMENT: AN ALTERNATIVE FOR BRAND IMAGE DEVELOPMENT IN THE ERA OF POSTMODERN | Wangsa | Jurnal Kewirausahaan

DUNIA IMAJI ign heri sw Berawal dari pertanyaan Ketika orang-orang muda berhadapan dengan dunia imaji yang terdapat dalam sebuah kotak kecil ajaib yang bernama komputer ataupun televisi, muncul pertanyaan akankah dunia buatan yang tercipta atas kedahsyatan revolusi kreatifitas teknologi itu mampu menghadirkan tampilan emosional dan manusiawi? Akankah tampilan-tampilan itu kemudian berpotensi destruktif karena intervensi kepentingan pasar? Terkait dengan pangsa pasar potensial orang-orang muda, bagaimana menghubungkan karakter orang-orang muda tersebut dengan realitas dunia imaji? Artinya, apakah realitas dunia imaji mampu menghasilkan, membentuk karakter yang sangat spesifik pada orang-orang muda tersebut? Tampilan yang penuh emosional dan manusiawi adalah kontinuitas hasil kreatifitas yang terus bereproduksi dengan kemampuan jelajah ke wilayah yang berorientasi pada kemanusiaan. Kotak kecil ajaib yang bernama komputer ataupun televisi telah mampu menghadirkan, memberi harapan, menjanj...

THE WORLD OF IMAGE AND ETHICAL VALUES FROM DEUTERONOMY 30:15-20 Ignasius Heri Satrya Wangsa Starting with the question When young people meet with the world of image inside a tiny “magic” box namely computer or television, will the artificial world created by the booming of technology creativity revolution be able to present emotional and human-oriented performance? Will the performance be consequently bringing destructive potentials because of market intervention? How to relate young people character with the reality of the world of image? It means that as whether the reality of the world of image could produce and form a specific character to young people? Those questions are later on connected to the ethical values adopted from Deuteronomy 30:15-20. How the world of image which are commonly found in the world of young people and somehow tentatively bringing a message of destructive could be objectively discussed instead of “falsified” using the ethical values taken from Deuteronomy...

FROM VULNERABILITY TO JOY: A biblical study on Yom Kippur, Sukkot and Shemini Atzeret Background This biblical study is enriched and inspired by the commentary of Rabbi David Hoffman (JTS newsletter 8 October 2009). Hoffman mentioned the most “beautiful part of conversion” from the past life as sinner to the new life referring to the one of Jewish Festival – Shemini Atzeret (Dt. 14:22-16:17 and Num. 29:35-30:1) which is basically integrated with Yom Kippur (Lev. 16:1-34, Num. 29:7-11, and Lev. 18:1-30) and Sukkot (Lev. 22:26-23:44 and Num. 29:12-16). This paper is very interesting to reflect as it brings symbolic meaning of the message of spiritual journey which ends with joyful. In addition, it is an effort to explain the relationship between vulnerability and joy as Hoffman’s statement in his commentary that … the joy that comes from experiencing true love is rooted in our ability to make ourselves vulnerable. The writer describes the relationship between vulnerability and joy within...