ignasius heri satrya wangsa

My professional career as educator which started in 1992 has opened my eyes to the reality of poverty in educational institution. The corrupt system is a tragic story which cause people disoriented even at the level of educational institution which somehow should be the centre or source of enlightenment for the society. In fact poverty no longer talks about material but intellectual and moral. I want to say that this must be something very relevant with the existence of educational institution which seems to fail promoting the value of life. Cycle of poverty has rooted in educational system which is now growing to produce “junkies” – other name of life style of pleasure. Most of educational institutions are taking part in “rat-racing”. They have become showcase of pleasure. How will be the future of next generation?

All of us agree that there is a tendency in our society to take the way of destruction. The pathway to stay away from the “beings”. Crisis of identity in modernity has lead to the apathy and frustation. Man is searching and finding nothing except loneliness and alienation. Impact of creativity (in technology) seems to be the scapegoat to create the world of imagination. Today’s world is too much with invention in the name of efficiency and effectivity. Man has started the stairway to ”artificial” heaven – a promise as well as despair and hope of emptiness. A world where all human needs are satisfied without considering how much cost it does. New civilization has come with abundance of man-made values. Man is trying to conquer the life when at the same time reducing his authencity. The paradox of man. This decision that I have made is not so pessimistic as man is preparing his graveyard for the death is everywhere ie. apathy, intolerance, injustice. It comes from the deepest part of...

The era of consumer is when he is in the quest for the “true” meaning – meaningful consumption. For this orientation he uses some criteria that standardize his behaviour. The challenge is that the environment is not always “in-control”. In the interactive process of relationship between signifier and signified in most of ads the production of symbol is unavoidable. Technology has played key role to intensify degree of ads exposure even to the critical point – culture of symbol. Symbol which is a product of structuralization signifier and signified. Through the various medium and constant expose ads create “dream”, using language which is the best in that sense to repress and manipulate message. It is almost undeniable that the existence of “creative” ads has produced consuming society. The positive impact is learning society as now consumer becomes more aware with product he is going to consume. He knows that he is consuming symbol, and at the same time plays the role as “symbol endo...

Consumer is looking for meaning, dealing with economic-related consumption activity – having, doing, experiencing. To consume, consumer and consumption are just linguistically existence of sign and its representative. Consumer is the main actor of consumption activity. If it is not true then the notion of consumer will still be on the area of passive individuals who have no choice and less authority over decision to have “the best” for himself. They are not able to make decision as their thought might get distracted by illusion of “the best, the most suitable, the most ideal”. The reality of external environment which is unquestionably a product of “accumulated” expectation has become central issue to explore the “world” of consumer. Consumer is unique individual who never stops rationalizing his existence and craving for expectation. Thus, elements of external environment are contributed by the presence of “collective” ambition, expectation. It has dynamics within frame of time and sp...

Consolation oh consolation. The idea of Ascetism (from George Bernard Shaw by Frank Harris) is such a great humility towards life. Poor in material will not meant to be poor in intellectuality. Your intellectual should be under your authority. It is a tool that leads you to the deepest understanding – the “wisdom”. The intellectual “gipsy” means you work only for the sake of truth. To produce and .... forget about the “sensational effect” that may follow. Your vocation is finding the truth. And, once you find it the next challenge is to “live” in it. Intellectual “gipsy” is really poverty of material. You are “materially” a man of nothing but should be in the level that your intellectuality can accept it. To respond God’s love is really a matter of “personalized capacity to express, to produce”. Don’t force yourself to reach the “artificial ideal” which comes from “what other people say of it”. The ideal which is a product of “collective decision” will only cause “dehumanization”. (ig...

Impact of market creativity is creative consumer who has much capacity and freedom to make selection for his best product. The critical conscious point for consumer to think and define the idea of “the best” has made him being able to have maximum authority as rational consumer. This will come to the idea of dynamic of creative consumer in terms of his various activities to learn, think and experience. The dynamic term refers to the possibilities of experiencing disappointment, satisfaction and difficulty to make decision with the fact of “creative market”. (ign_heri_sw/April 2011)

Dalam konteks kreatifitas berorientasi pasar, maka “karya” dari sang creator harus diberi label dan elemen-elemen yang seringkali dimanipulasi untuk dapat ditempatkan sebagai “produk”. Karya itu akhirnya menjadi produk. Dia harus mampu menyediakan wilayah, ruang dan mekanisme bagi terjadinya pembaharuan (innovativeness) yang dapat dijual dan mendapat “tempat” di benak pasar dan mampu “dipertukarkan” karena dengan demikian akan menjadi “energi” bagi daur hidup kreatifitas itu sendiri. Bentuknya semacam kreatifitas mekanistis karena kreatifitas dapat dengan cepat dan mudah dilakukan (oleh siapapun), selalu me-review (to review), merevisi (to revise), melengkapi (to complete) feature dan versi sebelumnya. Kreatifitas hanya sanggup “bermain-main” dalam persoalan memecah dan merangkai, merusak dan memperbaiki. Tidak heran jika muncul pesimisme kreatifitas pasar karena selalu memproduksi nilai-nilai yang merusak (destructive values). Oleh karena itu yang dikerjakan oleh kreatifitas model ini...