ignasius heri satrya wangsa

Consumer is looking for meaning, dealing with economic-related consumption activity – having, doing, experiencing. To consume, consumer and consumption are just linguistically existence of sign and its representative. Consumer is the main actor of consumption activity. If it is not true then the notion of consumer will still be on the area of passive individuals who have no choice and less authority over decision to have “the best” for himself. They are not able to make decision as their thought might get distracted by illusion of “the best, the most suitable, the most ideal”. The reality of external environment which is unquestionably a product of “accumulated” expectation has become central issue to explore the “world” of consumer. Consumer is unique individual who never stops rationalizing his existence and craving for expectation. Thus, elements of external environment are contributed by the presence of “collective” ambition, expectation. It has dynamics within frame of time and sp...

Consolation oh consolation. The idea of Ascetism (from George Bernard Shaw by Frank Harris) is such a great humility towards life. Poor in material will not meant to be poor in intellectuality. Your intellectual should be under your authority. It is a tool that leads you to the deepest understanding – the “wisdom”. The intellectual “gipsy” means you work only for the sake of truth. To produce and .... forget about the “sensational effect” that may follow. Your vocation is finding the truth. And, once you find it the next challenge is to “live” in it. Intellectual “gipsy” is really poverty of material. You are “materially” a man of nothing but should be in the level that your intellectuality can accept it. To respond God’s love is really a matter of “personalized capacity to express, to produce”. Don’t force yourself to reach the “artificial ideal” which comes from “what other people say of it”. The ideal which is a product of “collective decision” will only cause “dehumanization”. (ig...

Impact of market creativity is creative consumer who has much capacity and freedom to make selection for his best product. The critical conscious point for consumer to think and define the idea of “the best” has made him being able to have maximum authority as rational consumer. This will come to the idea of dynamic of creative consumer in terms of his various activities to learn, think and experience. The dynamic term refers to the possibilities of experiencing disappointment, satisfaction and difficulty to make decision with the fact of “creative market”. (ign_heri_sw/April 2011)

Dalam konteks kreatifitas berorientasi pasar, maka “karya” dari sang creator harus diberi label dan elemen-elemen yang seringkali dimanipulasi untuk dapat ditempatkan sebagai “produk”. Karya itu akhirnya menjadi produk. Dia harus mampu menyediakan wilayah, ruang dan mekanisme bagi terjadinya pembaharuan (innovativeness) yang dapat dijual dan mendapat “tempat” di benak pasar dan mampu “dipertukarkan” karena dengan demikian akan menjadi “energi” bagi daur hidup kreatifitas itu sendiri. Bentuknya semacam kreatifitas mekanistis karena kreatifitas dapat dengan cepat dan mudah dilakukan (oleh siapapun), selalu me-review (to review), merevisi (to revise), melengkapi (to complete) feature dan versi sebelumnya. Kreatifitas hanya sanggup “bermain-main” dalam persoalan memecah dan merangkai, merusak dan memperbaiki. Tidak heran jika muncul pesimisme kreatifitas pasar karena selalu memproduksi nilai-nilai yang merusak (destructive values). Oleh karena itu yang dikerjakan oleh kreatifitas model ini...

Material orientation is a mindset that focused on material wealth or anything that is perceived physically. Why is that? Imagine or do the imagination of a physical object is relatively easy because it is more clear, concrete, certain, and (look) real. There is a convenience aspect that is empirical. With a “physical” view I know and trust. Seeing is an empirical activity, which is active and moves to use or "activate" the senses of sight (eyes). I think that everything must look real, tangible, and can be perceived by using the five senses which I have. Objects in the physical appearance of practical value can be used as standard terminology of ownership for the rich-poor, much-less and heavy-light. Much and little at the level of materialism is the perception of quantity (quantity). Therefore, understanding the level of rich and poor in material wealth is that they have "items that are expensive" in quantity it is said to be rich, and vice versa because of the poo...

To be a loser seemingly lost its popularity. Nobody wants to be defeated. Being a loser brings an “emotional” meaning of deficiency, deterioration, abandoned and neglected, therefore the defeat must be avoided wherever possible. Winners also get a better reward compared to the loser. This resulted an undeniable gaps in the win-lose arena. Winning and losing are two creatures blurred by perception. People admit that. They provide different recognition. Winners are placed in "higher" than the loser. Though, a real win-lose is a matter of quantity. The winner has a number that is greater than the loser. The problem is the larger number given to the winners which means “greater portion” for them, while the smaller one for the loser. That is the culture of quantity or material. ©ign_heri_sw/2010

Creativity does not just deal with the market, which is consistently responding to market dynamics, but also the manifestation of interest and "anxiety" of the creator. Energy for market-oriented creativity is a dynamic market. Dynamic market with purely economic interests. "Spirit" of market is filled with the essence of needs and scarcity. Market will always be the winner because that's where the market equilibrium is constructed – law of the demand and supply, therefore, market perspective should always be followed, maintained, and adopted. This creativity deals with producing "products". Instead, creativity is "poor market" and total expressive of its creator is creativity inspired by the "lonely", far from the noisiness of market. This kind of creativity will only produce a "work" instead of "product". Work in this creativity has no economic value, but it is understood in the frame of "rich" meani...